Kineo - Adapt
Even though I am well underway with the development process on my app, it is also important to be aware of either new competitors to the market or even competing products that I might have only just discovered.
In this case, I came across a company called Kineo. Kineo is an eLearning business who provides a variety of services, like Dynamic, making them a strong competitor. However, it is not this that challenges SmartByte. Kineo released a new and innovative responsive framework that can be used on multiple devices called Adapt. It is cost effective with only the production and maintenance of one version necessary. Being an industry revolution at the point of creation, Kineo decided to make Adapt open source so that other could take advantage of the product which also allows for custom design and not a fixed template. Adapt sounds like a really positive product to hit the market, but how does it compare to SmartByte?
With Adapt being open source and therefore free, this would makes it an attractive product. However, you have to consider the fact that Adapt is only the software and will require production and maintenance time which could be cost effective. It would also require a team of developers to know and understand the ABC (Article, Block, Component), language. On the other hand, SmartByte is a product for the client to use instantly and will not require any maintenance as this will be done externally. Also, SmartByte is unique in its functionality with it's bitesize content and swipe cards with the ability to collaborate with others.
On a sub-note, I think it is necessary to mention the current financial market with England moving out of the EU in Brexit. Like a lot of industries, this has also had a large impact on the eLearning industry and therefore companies maybe looking for a more cost effective way to train staff. It is therefore imperative to market SmartByte as a new and innovative way of learning which can also be cost effective in comparison to other forms of learning such as face-to-face training.
In this case, I came across a company called Kineo. Kineo is an eLearning business who provides a variety of services, like Dynamic, making them a strong competitor. However, it is not this that challenges SmartByte. Kineo released a new and innovative responsive framework that can be used on multiple devices called Adapt. It is cost effective with only the production and maintenance of one version necessary. Being an industry revolution at the point of creation, Kineo decided to make Adapt open source so that other could take advantage of the product which also allows for custom design and not a fixed template. Adapt sounds like a really positive product to hit the market, but how does it compare to SmartByte?
With Adapt being open source and therefore free, this would makes it an attractive product. However, you have to consider the fact that Adapt is only the software and will require production and maintenance time which could be cost effective. It would also require a team of developers to know and understand the ABC (Article, Block, Component), language. On the other hand, SmartByte is a product for the client to use instantly and will not require any maintenance as this will be done externally. Also, SmartByte is unique in its functionality with it's bitesize content and swipe cards with the ability to collaborate with others.
On a sub-note, I think it is necessary to mention the current financial market with England moving out of the EU in Brexit. Like a lot of industries, this has also had a large impact on the eLearning industry and therefore companies maybe looking for a more cost effective way to train staff. It is therefore imperative to market SmartByte as a new and innovative way of learning which can also be cost effective in comparison to other forms of learning such as face-to-face training.
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