Focus Group with Experts

In order to produce a successful product, it was key to gain insight and receive feedback from experts in the industry. I therefore organised a focus group with Dynamic Business Services to discuss the possibilities and potential implications of the product in questions.

I selected colleagues who have a wealth of experience between them and know what it takes to produce a highly successful eLearning product. I discussed how I was originally going to build a collaborative eLearning Network but with some research and deliberation, changed to a mobile exclusive eLearning application.

The initial reaction and discussions were positive with a collaborative mobile app being something that has yet to penetrate the market. As the users will be the source of learning by posting content, an important issue of regulation was mentioned. It was pointed out that the content posted might not necessarily be correct which would defeat the object of producing a learning tool. Therefore, it was suggested that a incorporating regulation with the swipe card gesture, similar to the popular dating app, Tinder. This would also benefit the app of being easily recognisable for the renowned swipe left to disagree and swipe right to agree.

This focus group proved to really helpful and certain problematic areas were raised that I hadn't originally considered.

Attendees:

Dan (Project Manager)

Chris (Project Manager)

Elliot (Senior Developer)

Ian (Senior Developer)